Facebook Ads – The Beginners’ Guide to FB Ads CHEAT SHEET

Facebook Ads – The Beginners’ Guide to FB Ads CHEAT SHEET







Step 1

  • List of your competitors’ existing FB pages

Step 2

Filter your competitors’ posts based on engagement levels

  • Which have a lot of engagement? (likes / shares / comments)
  • Are these niche specific?
  • What % of content is curated?

Step 3

  • Profile your competitors
  • List down page names

Step 4

  • Be clear on your objectives (most pressing first)

Step 5

Set up your FB Page
  • Go to Fiverr to get professional FB page help
  • cover design services
  • page copy services
  • VA for curated content selection
  • Ozki.org for custom page content

Step 6

Put up your FB page and pump traffic

  • Free organic traffic
  • Boosted posts

Step 7

Study your page’s Audience Insight
  • What does your audience insight say about your target audience
  • List these
  • Figure out objectives based on this data

Step 8

Start a paid FB ads campaign
  • Use a custom audience
  • Start a Lookalike audience campaign to match your Page’s current
  • audience behavior

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