Facebook Ads – The Beginners’ Guide to FB Ads MINDMAP

Facebook Ads – The Beginners’ Guide to FB Ads MINDMAP


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Why Choose Facebook Ads?


  • Facebook Advertising is the most targeted form of advertising
  • Facebook Advertising is the cheapest form of advertising
  • Facebook advertising builds engagement
  • Facebook advertising drives immediate results.
  • Facebook advertising increases word-of-mouth and referrals
  • Facebook advertising can help you break into new markets
  • Facebook advertising is affordable
  • Facebook advertising is most cost-effective advertising investment you can make
  • Facebook advertising can drive off-line sales
  • Facebook advertising increases your customer attribution
  • Facebook advertising increases revenue, sales, and leads
  • Facebook advertising can increase website traffic and SEO-rankings
  • Facebook advertising can engage your website visitors
  • Facebook advertising can grow your blog traffic
  • Facebook advertising can help you build your email list
  • Facebook advertising can help you break into new markets
  • Facebook advertising can be accessed using mobile devices
  • Your customers spend most of their time on Facebook; so do your competitors
  • You can customize your ad campaign
  • If you have an Instagram account, both Facebook Ads and Instagram Ads can be run in a single campaign, connecting you to audiences on both platforms.4

Things You Need to Know before Creating Facebook Ads


- Know the basic parts that make up an ad:


  • Ad Creative
  • Targeting
  • Placement
  • Bid
  • Budget
  • Schedule


- Terms to know while creating your ad
  • Advertising objective
  • Targeting
  • Remarketing or retargeting

- Basic Terms To Know When Evaluating Ad Results:

  • Clicks
  • Click-Through Rate or CTR
  • Impressions
  • Reach
  • Frequency
  • CPM (Cost per 1,000 Impressions)
  • CPC (Cost per Link Click)
  • Conversions
  • Attribution

- Facebook targeting options

  • Location
  • Age and Gender
  • Language
  • Behaviors
  • Connections
  • Custom Audience
  • Lookalike Audience

How Facebook Ads Work

-
Automated ad auction bid system

Create your Facebook Page/ Account

Access the Facebook Ads Manager

Target Your Audience

  • Run your FB page and profile your current users
Select:
  • People connected to your Page: Choose this option if you want to learn more
    about your existing audience, so you can better tailor your content to them.
  • A custom audience: Choose this option if you’d like to learn more about a
    custom audience, like your existing customers

  1. Build your target audience demographics
  2. Discover what your audience already likes
  3. Find location, language, and device details
  4. Set targeting


Create a Facebook Advertising Campaign

Choose Your Campaign Objective:
  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalog sales
  • Store visits
- Choose a campaign objective based on your goals for this particular ad.

Choose Ad Placement

Set Your Budget & Schedule

Set Payment Options

Create an Ad

  • Choose among Types of Facebook ads
  • Design or Layout your ad
  • Write your ads’ Headline
  • Write remainder of your ad’s text
  • Select Call-to-action buttons.

Monitor Your Ads Carefully

Success Tips:
  • Pick out and scale up your best performing ads
  • Focus on conversions
  • Get proof for your content before running campaigns
  • Optimize each element of your ads before moving on to the next element
  • Only move on to optimizing the next ad element if you’re convinced your ad has maxed out its potential.

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