HOW TIM KOCK BUILT A PROFITABLE DROPSHIPPING BUSINESS IN 14 DAYS (WITHOUT SPENDING MONEY ON ADS) PT11

Free Marketing: Influencers


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Because I saw so much social media engagement around chokers during
our validation stage, I figured there had to be an influencer on social media
who’d be willing to work with me. If I were able to get at least one to
promote my store, chances would be high that I’d get some traffic.



But because I couldn’t spend the money on sample products for them, I had
to find someone who was willing to promote my store for free.



Before we jump into how I got an influencer to do that, let’s talk about one
way to find them.


Social Research

To start, I searched Twitter and Instagram for #choker and looked for
images and posts with a high number of likes, retweets, and comments.


After about one hour I had a list of 23 influencers who could possibly
promote the store.



I reached out and… nothing happened.



Almost everyone read my message but no one took 10 seconds to reply.
Bummer.

Instead of getting upset, I chose to take a break, relax, and refocus. I
thought about what I was missing and added Google and Facebook users
to my influencer search. I thought Facebook was the least likely to garner
any attention for my store, but nevertheless I reached out to a young
woman with 48,518 fans...


And after a few hours I got the answer I was hoping for.


As you probably noticed, I gave her something that doesn’t cost any money:
her own collection of chokers! Can you imagine how excited she was?
 

Giving is key!

Here’s a tip: If you want people to really work with you, just give. The
outcome is just a logical result of showing kindness — more kindness!

In this example I gave her something no one else likely ever had. She’s
probably received a lot of free stuff in exchange for promoting products,
but never her own collection.

If you want engaging people to work with you, always give them more than
they’d ever expect.

After working out the details of our partnership, it was time for some sleep.
I woke up the next morning and saw this:
 

  
Awesome!
 


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